Posted by: da_nibbler | February 13, 2009

Wolverine Promo Campaign

2oth Century Fox will be launching a new promo campaign beginning February 15 for their film X-Men Origins: Wolverine starring Hugh Jackman.

The promo campaign will debut on Fox as an exclusive, three-part reveal of X-Men Origins: Wolverine, the first chapter in the successful X-Men franchise.

For this unprecedented promotional event – which is too big for one night – the studio has created three special 60-second spots that will air over the course of three nights on Fox. Together, with one spot leading into the next, the spots will form a narrative revealing the origins of Wolverine, and the epic revolution that pits him and other legends of the X-Men universe against powerful forces determined to eliminate them.

The first spot will air Sunday, Feb. 15 during “Family Guy” (9:00-9:30 PM ET/PT); the second on Monday, Feb. 16 during “House” (8:00-9:00 PM ET/PT); and the third will air Tuesday, Feb. 17 during “American Idol” (8:00-10:00 PM ET/PT) on Fox. Following Tuesday’s broadcast of the final spot, all three reveals will be released on Yahoo!

Fox has started airing a promo video for the upcoming three 60-second TV spots, which you can watch here.

Directed by Gavin Hood, X-Men Origins: Wolverine will be released May 1, starring Hugh Jackman, Liev Schreiber, Ryan Reynolds, Taylor Kitsch,, Danny Huston, Dominic Monaghan, Daniel Henney and Lynn Collins.



  1. Hopefully the movie turns out great

  2. I sure hope so. Keeping fingers crossed.

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