Posted by: da_nibbler | February 13, 2009

Wolverine Promo Campaign

2oth Century Fox will be launching a new promo campaign beginning February 15 for their film X-Men Origins: Wolverine starring Hugh Jackman.

The promo campaign will debut on Fox as an exclusive, three-part reveal of X-Men Origins: Wolverine, the first chapter in the successful X-Men franchise.

For this unprecedented promotional event – which is too big for one night – the studio has created three special 60-second spots that will air over the course of three nights on Fox. Together, with one spot leading into the next, the spots will form a narrative revealing the origins of Wolverine, and the epic revolution that pits him and other legends of the X-Men universe against powerful forces determined to eliminate them.

The first spot will air Sunday, Feb. 15 during “Family Guy” (9:00-9:30 PM ET/PT); the second on Monday, Feb. 16 during “House” (8:00-9:00 PM ET/PT); and the third will air Tuesday, Feb. 17 during “American Idol” (8:00-10:00 PM ET/PT) on Fox. Following Tuesday’s broadcast of the final spot, all three reveals will be released on Yahoo!

Fox has started airing a promo video for the upcoming three 60-second TV spots, which you can watch here.

Directed by Gavin Hood, X-Men Origins: Wolverine will be released May 1, starring Hugh Jackman, Liev Schreiber, Ryan Reynolds, Taylor Kitsch, Will.i.am, Danny Huston, Dominic Monaghan, Daniel Henney and Lynn Collins.

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Responses

  1. Hopefully the movie turns out great

  2. I sure hope so. Keeping fingers crossed.


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